• An exceptional haven, more like a sophisticated home than a hotel. The hotel sits in an enviable location a stone’s throw from the Duomo on one of the most renowned piazzas, Santa Maria Novella.
  • Spread over four floors are 20 rooms, wrapping around a small internal courtyard hung with Moroccan lamps. Book the Penthouse Suite and enjoy panoramic views from your bathtub overlooking the Cupola of the Duomo.
  • Tuscan & Italian specialties served all day at J.K. Lounge Bar & Restaurant and in the summer months on the elegant J.K. Terrace in Piazza Santa Maria Novella.
  • The rooftop terrace at J.K Place creates a peaceful haven to return to after a day exploring the city.
  • Enjoy Afternoon Tea and a Martini cocktail at the stylish JK Lounge.
  • Enjoy some quiet time and indulge in a little reading in the hotel’s fantastic library.
  • From its privileged position in the tranquility of Piazza S. Maria Novella, J.K. Place is just moments away from Florence’s art, history, its fashion and food.
  • The experienced Concierge team will arrange once-in-a-lifetime experiences, creating everlasting memories of Florence.


We negotiate rates & benefits for our clients directly with the hotels’ senior management. Our rates match or in many cases are lower than the best online rate for the property. Our clients also enjoy a suite of extra VIP privileges and recognition while staying at a partner hotel.

  • Complimentary room upgrade on arrival.
  • Daily complimentary buffet breakfast for two.
  • Up to $100 dining or spa credit per stay, and or in-house dining / spa discounts.
  • Welcome amenities (wine/chocolates/fruit) and card from the GM.
  • Complimentary private airport transfers.
  • Complimentary roll-away bed if required.
  • Early check-in and late check-out.
  • Complimentary Wi-Fi.
  • Enhanced recognition through VIP status at all touch points in the guest experience.

A complete or partial suite of VIP benefits will be offered, subject to the property T&C, including availability, category of room & length of stay.


Chianti Classico wine tour

Delight in the renowned flavours of Chianti Classico as you take part in this specialised wine tour. Discover the wine production process and savour the tastings, enriching both your mind and palate.

Classic Walking Tour of Florence

Explore the city’s most famous landmarks with your private guide who will be able to bring these well known sights to life. Highlights include Cathedral Square and the iconic Duomo, the Accademia Gallery and the Ponte Vecchio.

Culinary tour of Florence

Discover the wonders of Florentine cuisine as you tour the city with your private guide on this culinary tour. Walk around Florence, visiting famous culinary landmarks and stopping for delicious tasters along the way.

Florence by boat and on foot

Discover Florence from a new perspective – aboard a Florentine gondola cruising along the Arno River. After a walking tour of the city’s highlights, sit back and relax on the boat as you watch the sun set over the rooftops of Florence.

Florence scavenger hunt

Explore Florence with an exciting scavenger hunt and discover the secrets behind the city. You’ll uncover clues as you travel around the city, learning about Florence’s interesting past on the way. Find the treasure and reward yourself with gelato.

Florentine cuisine masterclass

Discover the flavours of Florence with an immersive cooking masterclass. Your chef will teach you the secrets of Tuscan cooking as you learn how to prepare a four-course meal. As a reward for all your hard work tuck in to your delicious creations.

Gelato making workshop

Discover the traditional art of gelato making with a workshop in one of Florence’s gelaterias. Get creative as you combine fresh ingredients to make your favourite ice cream, with guidance from the experts.

Palatine Gallery and Boboli Gardens

Explore the official residence of the Medici family, and the impressive collection of art housed within the Palatine Gallery. Discover the works of Raphael, Rubens and Titian before marvelling at the beautiful landscaping of the Boboli Gardens.

Tour the Uffizi Gallery

Discover some of the most famous artworks and step back into Renaissance Florence; the epicentre of art and culture. Visiting the Uffizi Gallery is a must do, offering a chance to see the beautiful works of Botticelli and Michelangelo.

Chat with one of our expert travel designers today to begin planning your perfect vacation

Call: +852 9465 4577


JK Place Firenze

Located in the heart of the city, J.K. Place Firenze is an exceptional haven, more like a sophisticated home than a hotel, adored by everyone who stays behind its discreet townhouse facade. Inside, it is elegance epitomized, with centuries worth of artifacts and lovingly homemade food served all day in its comfortable lounges. This is where different stylistic philosophies are harmoniously joined together: a Charles X fireplace, objects from the 70s, neoclassical furniture and lamps from the 50s, fit perfectly with the sleek masculine soft-colored décor. Rooms and suites include textiles and wall paneling in a soothing neutral palette. Select suites offer soaking bathtubs, crystal chandeliers, four-poster beds, fireplaces, and private balconies with city views.

Design takes center stage at J.K. Lounge, which offers thoughtfully presented organic dishes in a mid-century modern ambiance. Indulge in dessert and a glass of champagne at the J.K Champagne Bar, or linger over an after-dinner cocktail at the elegant J.K Terrace. In between forays to explore the city, retreat to the hotel for drinks or perhaps a homemade cake. Watch the world go by on the J.K. Terrace in Piazza Santa Maria Novella, relax in the cozy J.K. Bar or on the private rooftop Terrace. J.K. Lounge, with its refined atmosphere, serves excellent organic Tuscan and Italian specialties. The knowledgeable concierge team will happily arrange exclusive and unique experiences.

Spread over four floors are 20 rooms, wrapping around a small internal courtyard hung with Moroccan lamps. Top of the range (and at the top of the house) are the Penthouse and Panoramic Loft suites, or the spacious Master rooms overlooking the piazza and Leon Battista Alberti’s swirling, 15th-century church façade.Classic doubles are cosy little dens, but no less comfortable for that. They are done out in a palette of whites and creams with blond oak floors, four posters hung with heavy wool drapes, antique fireplaces, framed fashion prints and mirrors. The devil is in the detail: top-quality bed linens, robes and towels, a minibar stocked with complimentary soft drinks and cashmere throws. The splendid travertine marble bathrooms are supplied with an in-house amber scent custom-made by Florentine perfumes whizz Dr. Vranjes.

J.K. Place Firenze J.k. Classic Room

J.K. Classic Room

Intimate rooms decorated in pastel green shades, facing the main J.K. courtyard with access from Hotel’s gallery and featured by a romantic four poster bed.Sized up to 20 mq (approximately 215 sqf), bathroom with shower, closet, wall to wall carpet, elegant boiserie.Fully equipped with LED Satellite TV with sports and movie channels, telephone, free WI-FI internet access, complimentary mini-bar, safe.

J.K. Place Firenze J.k. Superior Room

J.K. Superior Room

Cozy rooms with unique layouts, reflecting the fine, clean design of J.K. Place. Available on all floors of the Palazzo, facing the main J.K. courtyard, Hotel’s roof-top terrace or a small courtyard, up to 25 mq (approximately 255 sqf) in size, refined wall to wall carpet or wooden flooring, European king-size bed or twin beds, closet, fine bathrooms with walk-in shower, LED Satellite TV with sports and movie channels, telephone, free WI-FI internet access, complimentary mini-bar, safe.

J.K. Place Firenze J.k. Deluxe Room

J.K. Deluxe Room

Comfortable accommodations featured by different decoration, layout and character. Quiet rooms, located at the back of the hotel, facing internal courtyards, size of up to 32 mq (approximately 340 sqf) – European king-size bed or twin beds, all with an elegant wall to wall carpet, boiserie, fine bathrooms with bathtub and/or shower, closet, LED Satellite TV with sports and movie channels, telephone, free WI-FI internet access, complimentary mini-bar.

J.K. Place Firenze J.k. Duplex Junior Suite

J.K. Duplex Junior Suite

Located on the top floor of J.K. Place, our unique J.K. Junior Suite is set on two levels, overlooking the beautiful Santa Maria Novella square and its homonymous enchanting Church. Approximately 40 mq (400 sqf) in size, this bright accommodation is set as follows: on the lower level a charming studio equipped with a black console and a relaxing area with a white single sofa-bed; on the upper level the main bedroom equipped with an European king-size bed or twin beds, closet, bathroom with walk-in shower, parquet, LED Satellite TV with sports and movie channels, telephone, free WI-FI internet access, complimentary mini-bar, safe.

J.K. Place Firenze J.k. Suite

J.K. Suite

Very comfortable and quiet accommodation featured by a refined decoration, located at the back of the Hotel in a privileged quiet set.Sized up to 50 mq ( 500 sqf) this comfortable accommodation is made up by a cosy living room equipped with pearl-grey wall to wall carpet, white king size sofa-bed, white design desk, walk-in closet and large modern chandelier.Next door the main bedroom with an European king-bed or 2 twin beds, bathroom with bathtub/shower combination.

J.K. Place Firenze J.k. Panoramic Loft

J.K. Panoramic Loft

A unique room at J.K. Place, approximately of 50 mq (500 sqf) in size, it is set on two levels overlooking the beautiful historic Santa Maria Novella Square and the homonymous Church. On the lower level a large living room with clear parquet flooring, a white king size sofa-bed, white design desk, closet, and second bathroom with walk-in shower. On the upper level: main bedroom equipped with an European king-bed or twin beds, beautiful bathroom with walk-in shower. Equipped with LED satellite TV with sports and movie channels on each level, telephone, free WI-FI internet access, complimentary mini-bar, safe.

J.K. Place Firenze J.k. Penthouse

J.K. Penthouse

This is the most seductive J.K. room. Located on the top floor of J.K. Place, set over two levels of up to 40 mq (400 sqf) in size.On the ground floor: black design desk, European king-bed, large wall mirror, closet; on the upper floor: large bathroom with a “panoramic” bathtub overlooking the Cupola of the Duomo, separate shower.Access to the private balcony dominating the typical red-tile roofs and major monuments for breathtaking Florentine views. Clear wooden flooring throughout.LED Satellite TV with sports and movie channels, telephone, free WI-FI internet access, complimentary mini-bar, safe.

J.K. Place Firenze J.k. Master Room

J.K. Master Room

Elegant and very spacious accommodation, symbol of the refined and intimate atmosphere of J.K. Place.View on the historic S.M. Novella Square and its homonymous splendid cathedral.Open-space of 50 mq (500 sqf) in size, embellished with a decorative fireplace and a precious crystal chandelier, romantic four poster bed (European king-bed), comfortable living section with a white king-size sofa-bed and a design table or consol.Refined pearl grey wall to wall carpet, bathtub & shower, walk-in closet, LED Satellite TV, with sports and movie channels, telephone, free WI-FI internet access, complimentary mini-bar, safe.

The J.K. Lounge is a relaxed and comfortable bar and restaurant with an open fire and wingback chairs, perfect for a fireside Negroni or an intimate dinner for two. In warm weather, when it morphs into a popular night spot with the Florentine smart set, it expands onto a large terrace on the piazza. The all-day menu (available 12.30pm-10.30pm) covers everything from a classic club sandwich to tuna tartare, pasta plates, salads or grilled octopus on a slick of avocado cream.

J.K. Place Firenze J.k. Sunday Brunch

J.K. Sunday Brunch

In a pleasant encounter of gastronomy and design, you will be surrounded by contemporary art pieces, a neo-classical fireplace, comfortable armchairs and the welcome of our caring J.K. staff, all elements which embrace the context of a chic maison.The J.K. Brunch experience is unveiled by an expertly made welcome cocktail and leads to a vast assortment of home-made breads, cakes and tarts as well as a selection of warm dishes which vary weekly according to the freshest available organic farming seasonal ingredients and artisanal products.

J.K. Place Firenze J.k. Lounge

J.K. Lounge Restaurant & Bar

J.K. Lounge also carries the signature of Michele Bonan who has reinvented the rules for a contemporary classicism which combines the seductive atmosphere of the 50’s in an overall masculine tone with touches of “Animalier” and modern photographic works, together with flashes of ethnicity and ironic references to the 70’s. This a true form of sophisticated comedy which plays out while one savours a delicious Club Sandwich, an expertly made Martini cocktail, or a glass of fine wine taken by the black neo-classical fireplace which finds its counterpoint in the fireplace in white marble on the opposite side of the wall in the lobby of J.K. Place. The colourful juxtaposition of ivory white and both polished and opaque black colours, wengè, as well as the comforting Georgian-style grey-green panelling, together with architectural prints and a décor that is both reassuring and subtly chic, give the lounge that perfect “dejeuner de ville” feel.

J.K. Place Firenze J.k. Champagne Bar

J.K. Champagne Bar

J.K. Champagne Bar is the cozy living room connected to J.K. Lounge where to relax with a glass of Champagne before dinner, or to sip a great J.K. signature cocktail prepared by our mixologist. During the day you will have the possibility to taste a Florentine roast organic coffee, as a rich tea selection accompanied by J.K. Tuscan cookies and home-made cakes.

J.K. Place Firenze J.k. Terrace

J.K. Terrace

Located right on S. Maria Novella square, with a stunning view of the marvelous façade of the homonymous Church, J.K. Terrace is an oasis of sophistication, comfort and style. The perfect place to enjoy in complete relax a light snack, an Italian style aperitif, a good after-dinner cocktail or a delicious dinner by candlelight. The choice is from our selected organic menu, proposing genuine home-made specialties from Tuscany and Italy, in complete accordance to the fresh seasonal ingredients. The J.K. Terrace is also open to welcome non-resident Guests and locals and it is the perfect venue for private exclusive events.

What this boutique beauty lacks by way of traditional hotel facilities, it makes up for with superb service and lots of attention to detail. Florentine GM Claudio Meli is one of the best in the business (all guests receive a complimentary copy of his booklet the ‘J.K. Essential Guide to Florence’, a mine of insider information).He and the staff provide the ultimate in personalized concierge service – they can access the inaccessible.There is a series of cosy sitting rooms for lounging or watching a movie on a big screen and a rooftop terrace for sultry summer nights.

Area & Location

Area, Country
Florence, Italy
Nearest Airport
Florence Airport, Peretola
Local Currency
Time Change
GMT +2:00
Best time to go
Best visited between April through October

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