• Principe Forte dei Marmi hotel boasts a strategic location that makes it an exceptional “crossroads” of the seaside, cultural and artistic tourism. It is a stylish boutique hotel, with an accurate, modern linear structure. Softly sophisticated rooms offer privacy and intimacy with floor-to-ceiling windows.
  • This modernist luxury resort sits a few blocks back from the posh promenade of the beachside playground of Forte dei Marmi. It has a decadent beach club and a small, but excellent, destination spa.
  • The town of Forte dei Marmi in Versilia is one of the most beautiful coasts of Tuscany, which stretches between the sea and the Apuan Alps. It has become worship for its lively nightlife, the shopping town center and the trendy atmosphere.
  • For a lasting experience, the contemporary Lux Lucis offers creative, yet traditional, dishes with Tuscan flavors.
  • Dalmazia Beach is a stretch of sand that becomes a luxury lounge with cabins, gazebos and large tents, to enjoy total privacy, but cuddled with personalized service.
  • Egoista Spa is the perfect retreat offering wellness in lavish Italian style and rituals that will capture you.
  • Dalmazia Beach Club offers the ideal atmosphere for a delightful and authentic experience. A contemporary restaurant at the panoramic roof is submerged in an ambiance endowed with a modern and unique elegance.
  • Forte dei Marmi is a popular stopover perfect for visiting the scenic beauty of the surroundings, from Cinque Terre, to the most famous cities of Tuscany.


We negotiate rates & benefits for our clients directly with the hotels’ senior management. Our rates match or in many cases are lower than the best online rate for the property. Our clients also enjoy a suite of extra VIP privileges and recognition while staying at a partner hotel.

  • Complimentary room upgrade on arrival.
  • Daily complimentary buffet breakfast for two.
  • Up to $100 dining or spa credit per stay, and or in-house dining / spa discounts.
  • Welcome amenities (wine/chocolates/fruit) and card from the GM.
  • Complimentary private airport transfers.
  • Complimentary roll-away bed if required.
  • Early check-in and late check-out.
  • Complimentary Wi-Fi.
  • Enhanced recognition through VIP status at all touch points in the guest experience.

A complete or partial suite of VIP benefits will be offered, subject to the property T&C, including availability, category of room & length of stay.



Our 24-meter Mazarine yacht boasts a fly bridge and four cabins: two suites with king-size beds with private bathrooms, and two more rooms with two single beds with shared bathrooms. Marina di Principe offers a unique experience, offering all the benefits and facilities of a floating villa. There are numerous opportunities to reach extraordinary destinations such as the Cinque Terre and Portofino in an atmosphere of luxury, comfort and privacy. The design and furnishings of the yacht reflect those of the hotel, in every detail.

Nightlife & shopping

The chic Forte dei Marmi is the most fashionable destination in Versilia, ideal for those looking for a luxury holiday. It is enough to walk around the elegant center, among the high fashion shops, the elegant villas and the accurate details in every corner, to understand why for years it has been the favorite place for VIPs and those looking for an impeccable quality for their holidays. Shopping in Forte dei Marmi is an irresistible temptation: within a few hundred meters you will find some of the most glamorous luxury single-brand stores in the world.


We offer our guests the opportunity to play golf in some of the most beautiful corners suspended between the Apuan Alps and the Tyrrhenian Sea, where every detail is the result of a special passion for hospitality. In these places, sophisticated and welcoming, surrounded by greenery, you can breathe a pleasant smell of the sea, not far away.

Wine tasting

The Tuscany Region boasts a wine tradition consolidated over time, given by its strong passion and great experience in the sector. Wine represents a real economic reality for Tuscany, so much so as to become a philosophy, a way of life. Principe Forte dei Marmi offers guests the opportunity to share intense and unforgettable moments, tasting the most appreciated wines of the Tuscany region, visiting the wine routes such as Chianti Colli Fiorentini, Colli di Maremma, Montepulciano, Vernaccia di San Gimignano and many others.

Local events

Shopping Experience

Forte Dei Marmi has been confirmed as one of the most exclusive and targeted Italian destinations, not only for its natural beauty, but also for the excellence of tourism that has always favored its designer boutiques and the splendid places and elegant villas. Forte dei Marmi is one of the cult of the store. From the open air market every Wednesday morning with designer clothes and cashmere, to the most exclusive boutiques like Prada, Gucci, Armani, Fendi, Phillipe Plein etc. Principe Forte dei Marmi offers you the opportunity to enjoy a few hours of intensive shopping in this fashionable place with Personal Shoppers, which guides you and assists you in your shopping experience. Shopping and fantasy at discounted prices can be at the Outlet Mall (Reggello) and for those who love design you cannot miss a visit to McArthurGlen Barberino del Mugello.

Carfax Education

Professional tutors for children and adults are available throughout the summer. Tutors provide group and individual lessons. Courses are also available for students according to the British and Swiss curriculum.

Oil tasting

Always the olive tree, together with the vine, characterizes the most typical Tuscan landscape, with its centuries-old history that has its roots in the ancient age. Hotel Principe Forte dei Marmi offers you the opportunity to taste the extra virgin olive oil directly where the oil is produced and, at the same time, learn about and learn about the methods and production techniques.

Trekking and walking excursion

Principe Forte dei Marmi offer to its Guests a beautiful trekking excursion in the heart of the Apuan Alps that incarnate the beauty of Versilia . For everyone who follows the coast, The Apuan Alps stand out as an element of the landscape, which , once entered in the visual field , doesn’t leave it for over one hundred kilometres, and stand out not only as a background for each urban or sea view. This extraordinary alpine landscape on the sea encloses an incredible variety of flowers and rare plants. The mountainsides, the numerous karst caves and deep caverns of the apuan Alps attract many speleology and mountain climbing enthusiasts. The Park “La Versiliana” close to the hotel could also be the ideal places for quiet walks surrounded by nature.

Horse riding

Principe Forte dei Marmi offer the possibility to explore the Tuscan countryside in a most delightful way, on horseback. This horse riding adventure will give you the opportunity to enjoy the most authentic sights, sounds and smells of Tuscany, away from the busy city. The Park “La Versiliana” very close to the Hotel could also be the ideal places to spend a day riding surrounded by nature.

Chat with one of our expert travel designers today to begin planning your perfect vacation

Call: +852 9465 4577


Hotel Principe Forte dei Marmi Pool

The Hotel Principe Forte dei Marmi boasts a strategic position that makes it an exceptional destination for Italian seaside, artistic and cultural tourism. Forte dei Marmi is the pearl of Versilia, one of the most fascinating coasts of Tuscany, which stretches between the sea and the Apuan Alps, and is a cult destination for its social life, exclusive beaches and the most fashionable locals. Absolute privacy in our 28 rooms, furnished by the most famous Italian designers. Rooms and suites, of different sizes also communicating, offer large and bright windows, natural parquet, bathrooms entirely in marble and glass walls.

This trendy hotel offers a kids club, free bicycle rental and an express check-in and check-out feature. It provides family-friendly amenities, with room designs and services for families of all sizes, as well as supervised child care/activities and a kids pool. Rooms at Hotel Principe Forte Dei Marmi provide a stylish space to relax, complete with a mini bar. There are also multiple rooms especially designed for families. The on-site restaurant serves local cuisine in an elegant setting. Hotel Principe Forte Dei Marmi is a convenient base to discover nearby Pietrasanta and Marina di Pietrasanta, which are within a 10-minute drive.

You will find privacy in our 28 rooms furnished by the most acclaimed Italian designers. Rooms are with floor-to-ceiling French windows, parquet flooring, marble bathrooms with glass walls. They are wired up with excellent Bose sound systems too. Units come with wine fridges that are a great curation of vintages.

Hotel Principe Forte dei Marmi Talamo


Our classic room offers an intimate setting, with warm and natural details with large windows that allow complete natural lighting of the room, natural parquet flooring, bathrooms in white marble, with large walk-in showers.

Hotel Principe Forte dei Marmi Alcove


Deluxe room, very bright room with parquet floor, windows with large windows that make the rooms brighter and more spacious with views of the gardens, the pool or with an exclusive view of the Apuan Alps, marble bathroom with large walk-in shower , wine cellar in room with selected labels and electronic touchscreen system for the use of lights and air conditioning control.

Hotel Principe Forte dei Marmi Junior space

Junior Space

Junior Suite with Italian design furniture with sitting area, cellar with a selection of the best wine or coffee machine labels, marble bathroom with shower cabin, windows with large windows allow a splendid view of the park and the Apuan Alps, our mountains locals. Touch screen technology for lighting and air conditioning, first category of room for triple occupancy using a third bed or a cot.

Hotel Principe Forte dei Marmi Open space

Open Space

Suite in open-air concept; living area with large sofa and armchairs, marble bathroom with walk-in shower and large floor-to-ceiling windows that open onto a balcony overlooking the garden and the Apuan Alps, our local mountains. Cellar with a selection of the best wine labels and touch screen technology for lighting and air conditioning. Triple occupancy room using a third bed or cot.

Hotel Principe Forte dei Marmi The space

The Space

The Space suite is conceived to be an open-air concept: living area has a big sofa and armchairs. This one-of-a-kind suite is located in our first floor, overlooking the gardens through Floor to ceiling French windows. Bathroom in marble with shower & bathtub. Wine cellar with a selection of the best wine labels. Lighting and air conditioning with touch screen technology.

Hotel Principe Forte dei Marmi The The spatio

The Spatio

With a private lodged balcony overlooking the gardens and the Apuan Alps, our local mountains, The Spatio suite is one-of-a-kind room in open-air concept; living area has a big sofa and armchairs. Wide marble bathroom with shower & bathtub, two sinks. The lodged balcony have a proper dinner table and open-air living corner. King size bed only, four Guest occupancy using two-rollway bed or baby cots,it can be connected to one Junior Space.

The highlights of the property are the bars and restaurants, sprinkled about the beach and pools and terraces and even the roof. Some have sea views, others are set beneath the backdrop of the Apuan Alps (full of Cararra marble, for what that’s worth), and some have vantage points where you can admire both. The Sky Bar is a wonderful spot for a sunset cocktail.

Hotel Principe Forte dei Marmi Lux Lucis Restaurant

Lux Lucis Restaurant

Valentino’s dishes are a free expression of Italian cuisine, with an unrestrained creativity, drawing not only from his own life experiences, but also the rich biodiversity surrounding the coastal town of Forte dei Marmi. Inspiration too comes from his close collaboration with Maître Sommelier Sokol Ndreko, with dishes often beginning with the flavour profiling of particular wines. The result are menus that are delicately balanced and elegant, happily journeying from land to sea and delivering the very best in seasonal ingredients. Situated on the rooftop of Hotel Principe Forte dei Marmi, in a stunning landscape caught between mountains and sea, the 24-seat restaurant is ideally positioned to capture the aureate evening light, offering panoramic views over the town’s stone pines to the Apuan Alps in the east and westwards over the Tyrrhenian Sea.

Hotel Principe Forte dei Marmi Principe Restaurant

Principe Restaurant

The restaurant Principe is a paradise for lovers of excellence: a bright and stylish place, where you can enjoy the best Tuscan and Italian traditional cuisine, thanks to the eclectic chef Valentino Cassanelli. Surrounded by large glass walls that blend with the elegant and lush open garden, the Principe Restaurant is a small oasis where you can enjoy moments of relaxation and pleasure with a gastronomic proposal that from breakfast to dinner satisfies the needs of everyone. The Principe and pool bar offer both with a wonderful view on the gardens and the pool area, are a pleasant venues to chill out all day long for a tea or to sip an aperitif with snacks.

Hotel Principe Forte dei Marmi Dalmazia Restaurant

Dalmazia Restaurant

Valentino Cassanelli kitchen offers traditional local dishes and daily fresh fish arriving at the Dalmazia Beach. The restaurant is a large veranda with an incomparable view of the sea: tastes and colors of the sea blend to create the ideal atmosphere for a delicious and authentic lunch. In summer, the restaurant opens during the evenings only on exclusively or to organize dinners under the stars to the guests of the Principe hotel.

Hotel Principe Forte dei Marmi 67 Sky Lounge Bar

67 Sky Lounge Bar

Located on the upper floor, surrounded by Versilia’s landscape, 67 Sky Lounge Bar offers you an informal and dynamic setting, overlooking the Mediterranean shore. One of the most exclusive rooftops around the area, where, thanks to the wide glass walls, the internal space merges into the external to form a unique space, between the sky, the sea and the imposing Apuan Apls.

Hotel Principe Forte dei Marmi Beach Club

Beach Club

All the space you need, in the serenity of beach gazebos. All the peace that you long for, in the freshness of the garden. All the flavor of the specialties by our Chef Valentino Cassanelli. The beach offers 38 beach gazebos and 33 private cabins. On request we can organize swimming lessons, acquagym, surf lessons. We care of your family and we offer a kids laboratory (modelling clay, plasticine, drawings and paintings works etc.

Although the resort is not enormous, the amenities the Principe does have are quite spot on. The gem is the Egoista spa with its Finnish sauna, cold lavender mist shower, Turkish hamam, Russian banya, cold mint storm, ice cascade, and indoor pool. Massage treatments are excellent. The spa offers top quality and bespoke treatments in a glamorous oasis of well-being. Rediscover the pleasure of harmony and relaxation, a paradise to rejuvenate mind and body. The spa boasts 6 treatment rooms, including one suite designed for couple teatrments. A wide choice of treatments by Natura Bisse, Cinq Mondes and Dr. Barchi and The Organic Pharmacy are available now available at the spa, including various massages along with cosmetic correction applications and beauty care. There is also a large outdoor pool and a beach club for guests. Plus a private luxury yacht that one can rent.

Hotel Principe Forte dei Marmi Pool


Outdoor heated pool.

Hotel Principe Forte dei Marmi Spa
Hotel Principe Forte dei Marmi Spa Pool


Egoista Spa is a place where you can discover a new extraordinary wellness experience made of colors, sounds and unforgettable fragrances, guided by the passion of our therapists through specialized programs created to Rebalance, Energize and Regenerate your body and mind. A Journey dedicated to awake your senses and to abandon yourself surrounded a total sensation of wellness and serenity. A wide choice of treatments and high quality cosmetics are chosen carefully to satisfy our Guests and make the SPA an absolute destination from all over the world. Egoista Spa open its door to the High Tech dimension with treatments of the latest generation such as Venus Freeze and Intraceuticals. Natura Bissé and Cinq Mondes are our exclusive partners offering unique proposals and dream rituals.

Hotel Principe Forte dei Marmi Gym


The fitness area equipped with the latest Technogym equipment is equipped with five cardio machines and the exclusive “multi-kinesis” to act on strength, balance, strength and flexibility and also offers an area dedicated to weight training.

Hotel Principe Forte dei Marmi Tennis


Hotel Principe Forte dei Marmi Beach Club

Beach Club

Area & Location

Area, Country
Forte dei Marmi, Italy
Nearest Airport
Gal Galilei Airport, Gal Galilei
Local Currency
Time Change
GMT +2:00
Best time to go
Best visited between April through October

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