Oak floors, wood-paneled walls, custom furnishings and evocative photography from Hendrik Kerstens create a cabin-like feel, akin to that of a private yacht, in each of the 173 guest rooms and suites, some with furnished terraces. Stylish in their simplicity and decadent in their details, guest rooms recall the interior of a luxury yacht with oak floors and walls paneled in light or dark walnut wood. A cantilevered desk, tufted George Smith lounge chair and gold-framed photograph from Hendrik Kerstens add an artful touch. One-of-a-kind 195 square metre / 2098 square foot Penthouse with expansive wrap-around landscaped terrace and 360 degree views of London

Michelin-starred chef Jason Atherton lends his culinary expertise to Berners Tavern, which has swiftly become one of London’s most sought-after restaurant reservations. In an atmosphere that effortlessly blends historical charm with sophistication, Berners Tavern offers all-day dining with a menu of seasonal, contemporary British cuisine.

There’s no better way to cap off your evening in Fitzrovia than with a craft cocktail at the Punch Room, a modern reincarnation of London’s 19th-century private clubs. Designed to be an intimate space away from the Soho crowds, the bar boasts 30 specialty punches – including the signature gin-infused EDITION house punch. A curated soundtrack of soul, blues, ragtime and doo-wop is complemented by impromptu live performances.

A twist on a traditional hotel space, the Lobby Bar was conceived for both work and play. Eclectic art, including a stainless steel orb reflecting the entire scene, is paired with iconic British and European design elements. And connections, real and virtual, are encouraged with a communal table and complimentary Wi-Fi. The bar offers twists on classic cocktails and overlooks intimate seating areas with tufted sofas and a snooker table.

The state-of-the-art fitness center is open 24-hours a day and offers personal training sessions. Unwind in the Lobby Bar, with intimate seating areas and a snooker table.

A historically bohemian neighbourhood, Fitzrovia today is a hub of art, culture, shopping and dining, and our boutique design hotel is in the centre of the best London has to offer. Fashion’s most coveted labels are moments away on Oxford and Regent streets, and nearly every cuisine can be sampled on nearby Charlotte Street. Surrounding areas, including Convent Garden, Mayfair, Soho and Regent’s Park, are home to iconic attractions and events such as the British Museum and Frieze Art Fair.